Who is responsible for the database?

The company’s CIO and EVP is Rollin Lee Ford, while Dan Philips is the Vice President of Information Technology, the database administrators report to either of these two men. Managers get reports from systems that allow for a Collaborative Planning, Forecasting and Replenishment (CPFR), to help in the business initiatives. Types of reports, sales figures, quantities sold, time, sales trends, customer trends and general data related to store location and POS materials. Online Analytical Processing, the manipulation of information to support decision making is currently being used by Wal-Mart. A data warehouse is a logical collection of information gathered from different operational databases and used to create business intelligence that supports decision making tasks and business analysis activities. Wal-mart is known for having the biggest data warehouse used, which is larger then 4 Petabytes. Wal-mart turned its data warehouse into an operational system for managing daily store operations by refreshing the information its data warehouse holds every hour. The massive data warehouse is not just a customer of CRM systems but it also serves as the base for Wal-marts RetailLink support system. Teradata is Wal-marts data warehouse vendor.