Sunday, November 21, 2010

Conclusion


If you take a step back and look at the Wal-Mart organization, you find several interesting and impressive feats that the company has achieved over the years. The low price strategy has catapulted them to the top of the industry and made them the number one U.S retailer. But low pricing is not the only reason Wal-Mart has achieved the status that they have today. Being the overall cost leader and price setter is very important in that industry, but what goes on behind the scenes with management's set up of the company, and the technology used to do it, is what really keeps Wal-Mart ahead of the curve. Their superior supply chain management system coupled with the advanced hardware and software used to run it already allow them for fast communication with the warehouses to have new inventory coming on a daily basis, and have Wal-Mart’s competitors at a loss. But what really puts them over the top is their superior logistics, and inventory management control. Wal-Mart's computer system is able to interface with their suppliers within a matter of minutes to replenish sold stock to the store, what makes it more advanced is the fact that a phone call, fax, or e-mail is never sent to place orders, everything is done strictly from computer to computer in order to get things done quicker. Sending security encrypted messages with orders between Wal-Mart and their suppliers to make it easy and convenient for Wal-Mart, their suppliers, and the end user, who is the consumer to get, and be satisfied.

When you look a any industry leader, whether it be retail, food, automotive, aviation, or any other, the leader of that industry may have a great product, a low price, or a great reputation, but what happens behind what the consumers see is what really drives a business. Management and the technology they use to support their organization make the difference between the industry leader and the company that comes in second place.



Wal*Mart Dictates Technological Terms

Many companies are made or broken by the way their products sell at Wal-Mart. Being that Wal-Mart is the country’s single largest retailer, they have the ability to be the price leader for their industry. But even with that said, on the supplier side Wal-Mart is also able to dictate how suppliers interface with them as well. Wal-Mart sent out letters to each of their 14,000 suppliers stating if they wanted to continue to do business with them, it would have to be on Wal-Mart’s technical terms. The company requires that all of its vendors would need to use new data transmission protocols called EDI-INT, which are electronic data interchange internet integration, and another application called Applicability Statement 2, which handles all purchase orders, invoices, billing, and correspondence for all pricing. The new systems allow for Wal-Mart to directly exchange data and information between them and their suppliers rather than have it routed over the Internet through an e-mail server. Wal-Mart does not want its suppliers to use a traditional EDI that requires Value-Added Networks to securely pass communications between Wal-Mart and its partners. Before AS2 was created, Wal-Mart’s suppliers needed VANs to send information, which basically use the communication services of a third party commercial carrier to transmit the data between the two. AS2 on the other hand takes the data that needs to be sent, puts it into a file and encrypts with a digital certification, once the recipient receives the document, the person would need that software as well to decrypt the document for easy translation, this provides a much more scrutinized form of security for Wal-Mart and their suppliers. With all of the low pricing strategies Wal-Mart maintains, they must stay on the cutting edge of technological security in order to stay ahead of the curve and not let any information fall into the hands of their competitors.

http://www.baselinemag.com/c/a/Business-Intelligence/WalMart-Dictates-Technological-Terms/

Why Wal*Mart may just be good for the U.S


This article, discusses a study that was conducted from 1985-2003 in 89 counties across the country to determine the effect Wal-Mart had on certain regions. The study tested personal income, overall employment, and retail employment. The study showed in all three categories Wal-Mart had a significant positive economic impact for those regions. Many people previously believed that Wal-Mart wiped out jobs and lowered wages, this study in-turn proved to be the exact opposite, in fact when Wal-Mart’s open up many businesses flock to the areas surrounding the store because of the traffic and exposure it brings in, two thirds of major retailers locate themselves within a five mile radius of a Wal-Mart store. As far as critics complaints of low wages, the U.S Department of Labor Statistics show that Wal-Mart is just slightly under the retail industry average. Wal-Mart’s low cost strategy allows lower income families to enjoy flat screen televisions, expensive computers, and other electronics and household items and a much more affordable price than a even the distributer cannot match. Wal-Mart accounts for 6% of all food and retail sales for the country and 90% of all Americans live within 15 miles of a Wal-Mart store. With all of their critics complaining about how Wal-Mart is bad for the economy; Wal-Mart was able to show strong firm growth as well as higher total earnings throughout the recession, the lower prices and multiple choices drove in customers who were looking for bargains and to save money. Although many will still debate the economic value Wal-Mart has for the economy, this study shows that the good effects highly weigh out the bad.

http://www.msnbc.msn.com/id/22719054/ns/business-forbescom

Monday, November 15, 2010

How do they connect to the internet and at what speed?Frame Relay and Asynchronous Transfer Mode (ATM) are the best for Wal-Mart since they are a worldwide company with location even in Japan; these services have a high-speed line like T1 (high-speed circuit typically used for business connections, running at speeds up to 1.544 Mbps) and DS3 (is a high-speed business network circuit running at 44.736 Mbps) that create virtual circuits that provide connections from each office to the other with no need of lines running around. Also this type of connection is cheaper because there is no need of lines that could depend on the distance they run, with Frame relay or ATM, the T1 and DS3 lines run from each office to the telecommunications provider, rather that from office to office, so the distance and price can both be lower than when T1 lines are run directly form office to office.

Do they use Voice over IP?
Wal-Mart use wireless technology throughout their store. Voice over IP lets you communicate over the internet and avoid the charges that is normally receive from a long distance carrier, it is like transmitting a voice call over a computer data network.

How do they apply the four principles of network security?

Wal-Mart uses the four principles of network security
Confidentiality which is that the information the company has is used just by a person who is authorized. A good example could be a holder of a Wal-mart Credit Card, this person can view their statement when login in with their user ID and Password. There is always threats that’s why it is recommended to create passwords that would include capital letters, symbols etc. Wal-mart uses a technology called Secure Sockets layer (SSL) which encrypts over the internet.
Authenticity which is making sure that the information comes from a trustable source
Integrity which is making sure that certain information has not been altered. An example could be a credit card statement showing a balance with the correct credit cards charges.
Availability which is knowing that the service is available at all times. Wal-mart gets orders to its customers on time and to make sure they have an IDS which lets see the network traffic for intrusion attempts and reports them, this works by having information about different types of network attacks and matching an attack in progress.

What is their domain name?
The domain name is Walmart.com. The company's name is a unique name known worldwide and the .com is used for commercial companies and has no restrictions such as ".gov" which is restricted.

Networking


What type of network do they have?


The type of network Wal-Mart usesA quick definition explains wireless networks, Walmart uses (LAN) a local area network, is basically the linking of two or more computers without using any form of wires, it’s the same as a LAN but with a wireless interface. WLAN uses spread-spectrum technology through radio waves to facilitate communication among devices in some partial areas which are also known to be the basic service set. This allows users the flexibility to move along a broad coverage area while still being connecting to the network. Through a reasonable low cost Walmart stores are able to operate connections between nearby stores and between employers on the floor. Proponents of wireless networks have given the benefits an acronym. CAMP means convenience, affordability, mobility and productivity.

Sunday, November 14, 2010

Wal*Mart's Interface, Media, Communication Software, and Connection Devices



Kinds of interface used by Wal*Mart
Both commercial and personal computers can use two different types of network interfaces. For personal use computers the network interface is an expansion card. With larger companies such as Wal-Mart they have commercial based computers which need to use an Ethernet card which also happens to be the most common type of network card out there. The Ethernet card runs to a switch or hub, which makes it able to uses cables with different writings.

Kind of media used by Wal*Mart
Wal-Mart must have communications media such as radio waves or cables which connect to the network hardware device. All of the information is transported through the communications media, through the network and between the computers by connecting the devices. The actual communications media are like paths or channels, in the network to which all of the information travels through. The communications can only be transmitted through a wired connection or wirelessly. The wired communications media sends all of the information through a closed connected path. The wireless communications media on the other hand are transmitted through the air.

Kind of communications software used by Wal*Mart

Wal-Mart stores use communications media such as cables throughout their stores to be able to transmit the information and radio waves which connect to the network hardware devices. The communications media send the information through the network and between all of the computers to the devices they are connected to. Every computer must also have the required software to support the information being moved in and out of the computers. This can be done through software, a modem, or the network’s operating system.



The type of connecting devices or components that are used

Any network will usually have at least one device connecting it such as a switch, hub, or a router that can tie all of the computers on the network together to pass all of the information to the desired location. The system Wal-Mart uses are connected by Novell LAN which also provide production services for Wal-Mart. Wal-Mart has also taken advantage of compatibility between Windows and Linux.

Monday, November 1, 2010

What types of application software is used (sold), what brands?



The types of application software and brands sold by Wal-MartThe different types of application software sold by Wal-Mart are, MS Operating Systems, MS Office, MS Security, Turbo Business Finance and Tax Software, Norton Antivirus and Norton Security Software, McAfee Antivirus, Bit Defender Antivirus, Trend Micro Antivirus, AVG Internet Security, Norton Ghost and Kaspersky Internet Security.

Is Linux used?

Wal-Mart used to sell Linux, but because of low customer sales for the open source operating software they have discontinued its use.

What types of system software is used(sold)

The types of system software is used by Wal-MartThe software used by Wal-Mart is ERP; this software helps management and staff to combine all aspects of the business into one system, which helps with effectively using Supply Chain Management. ERP brings all the company and management functions together, these would include, accounting, human resources, and customer relationship management amongst others.

Hardware

4. What are some hardware categories sold by Wal*Mart?

Hardware is physical devices that make up a computer.

The type of hardware Wal*Mart sells starts from:

  • Laptops from 14” & smaller and up to 17” & larger
  • Touch Laptops
  • Desktop PC with 21.5” widescreen Monitor
  • LCD Monitor (smaller or larger)
  • All-in-One desktop (Processor, Memory & hardrive, webcam, card reader, Wi-Fi)
  • Touch desktop
  • Printer:
  • 1. Wireless printers
  • 2. All-in-One Printers

a. Inkjet printer

b. Copier

c. Scanner

d. fax

  • Ink & Toner
  • Networking:
  • 1. Access Points, Hubs & Switches
  • 2. Modems
  • 3. Routers
  • 4. USB Network Adapters
  • 5. Network Attached Storage

Who is responsible for the hardware and software?
Bobby Galea
Manager, Windows Engineering & Operations
Walmart.com
(Public Company; WMT; Retail industry)
April 2009 — Present (1 year 8 months)
Galea is responsible for leading multiple teams of exempt and non-exempt analysts and engineers, based domestic and overseas, in the support and engineering of the office and production infrastructure environments. This includes responsibility for environment performance, stability, and security – including architecting, implementing and maintaining office infrastructure systems, and systems that support the Walmart.com website. Maintained responsibility for the Help Desk area, in addition to responsibilities for managing the delivery of engineering and support for email, backup, Windows, file share and virtual infrastructures, security infrastructure and administration, thin technologies and applications, Telepresence, IP telephony and voicemail infrastructure. Bobby is also responsible for managing relationships with executives, associates, direct reports, peers and vendors. He is responsible for purchasing and managing multi-million budgets for organization exceeding 2000 associates. Galea is responsible for providing on-call support after hours and weekends for issues impacting the office infrastructure and Walmart.com website.

Thursday, October 28, 2010



What types of computers?

At Wal-Mart they offer:

Desktop: HP, e-machines, Dell, Acer, Zt, Lonovo, Cyber power, Ibuypower, Gateway, Sony, Aus, View sonic.

Laptops: Acer, Coby, Compaq, Toshiba, Dell, Sony, HP, e-machines, Asus, Lenova, MSI, Entourage systems, Mirus.








4.What brands of computer can you find at Wal*Mart?

At Wal*Mart we have a variety of selections on brands computers, the only questions should be made would be: How much capacity does the computer have? How much do you want to spend? Wal-Mart offers the following computer brands: HP, e-machines, Dell, Acer, ZT, Lenovo, Cyber Power, IbuyPower, Gateway, Sony, Asus, and View Sonic, Coby, Compaq, Toshiba, MSI, Entourage System, Mirus.




Monday, October 25, 2010

Is OLAP used?

The concept of OLAP— the manipulation of information to support decision- making. OLAP is an online application processing query. Wal-mart uses a global leader in business intelligence software, Hyperion. They use Hyperion Essbase OLAP technology to build an advanced merchandise planning and reporting system. Hyperion's Essbase technology will help Wal-mart create a scalable system that will deliver budgeting, forecasting and planning tools to international operations.

Who is responsible for the database?

The company’s CIO and EVP is Rollin Lee Ford, while Dan Philips is the Vice President of Information Technology, the database administrators report to either of these two men. Managers get reports from systems that allow for a Collaborative Planning, Forecasting and Replenishment (CPFR), to help in the business initiatives. Types of reports, sales figures, quantities sold, time, sales trends, customer trends and general data related to store location and POS materials. Online Analytical Processing, the manipulation of information to support decision making is currently being used by Wal-Mart. A data warehouse is a logical collection of information gathered from different operational databases and used to create business intelligence that supports decision making tasks and business analysis activities. Wal-mart is known for having the biggest data warehouse used, which is larger then 4 Petabytes. Wal-mart turned its data warehouse into an operational system for managing daily store operations by refreshing the information its data warehouse holds every hour. The massive data warehouse is not just a customer of CRM systems but it also serves as the base for Wal-marts RetailLink support system. Teradata is Wal-marts data warehouse vendor.
The relational database series of logically related two-dimensional tables or files to store information in the form of a database. The files that Wal-Mart will create for on-line ordering would be Order Number, Order Date, Customer Number, Delivery Address, and Amount Ordered. Employee files would also have unique data, Employee Number, Date of Hire, Employee Name, (first and last). Regular customers that place orders via Wal-Mart’s website also have customer files with their customer number, customer name and contact service person. While there may be many fields to a file each field has a unique Primary Key. The databases used at Wal-Mart are CRM system and Retail Link. CRM helps with the tracking of customers, while Retail Link is a decision support system for suppliers and retailer. The brand of database software that is used is NCR’s Teradata Software, believed to carry approximately 583 terabytes.

Friday, October 22, 2010

Wal*Mart OLAP, Data Warehouse, Data Marts, Data Mining and Software



Wal-Mart uses OLAP which is an online analytical processing that allows the manipulation of information to support decision making, a data warehouse is a logical collection of information and is necessary for Wal-Mart in order to create customer relationship activities, strategies and campaigns, by creating this data warehouse employees can view all transactions customer has made at a given time any time accurately to check opportunities and to study the different market for prospect customers it also gives a massive data to transform its supplier relationship.

The data mining tools is used to manipulate the data warehouse information and depending who need it or the department that needed this can be small or big and the goal is to create business intelligence, an example on how Wal-Mart can use this tool it could be by department like the receivables department they would create a data mart. Data mart is a subset of a data warehouse in which only a focus portion of the data warehouse information is kept an example for the accounting department would be one that will allow this department to have specific information on the need of a customer and not any information that it will be only for the department making this data mart manageable considering their particular needs to the individual receivables items. Wal-Mart will be capturing a point of sale from over 2,900 stores in 6 countries and continuously transform this data to its massive 7.5 terabyte Terodata data warehouse this will allow more than 3,500 suppliers to access data on their products and perform data analysis. These suppliers will use this information to identify the customer buying patterns at the store and they will use this information to manage local store inventory and identify new merchandise necessary to be brought to the customer.

All this processes have a correlation because data mining tools are to data warehouse users what data manipulation subsystems tools are to database users and then this data warehouse system has the responsibility for converting logical request into physical equivalent through query and reporting tools, intelligent agents, multidimensional analysis tools and statistical tools.

Sam Walton didn’t care much for technology. The legendary patriarch of Wal-Mart Stores was well-known for his lack of excitement about computers, as he called the company’s IT systems. “Truthfully, I never viewed computers as anything more than necessary overhead, he wrote in his 1992 memoir, Made in America. A computer is not –and will never be-a substitute for getting out in your stores and learning what’s going on. Many still consider Wal-Mart pioneering, IT-driven supply chain to be the works most efficient, and the company’s technology standards still command respectful attention from its thousands of supplier” (Thomas Wailgum, cio.com)

Wal-mart uses NeoVista Software deploying the Neo Vista Decision Series which suites the integrated data mining software to replenish and support the decision environment and the purpose of this program is to refine store-item seasonality and build more accurate predictive models for its system-assisted replenishment systems. On a weekly basis, the NeoVista Decision Series analyzes 52 weeks of Wal-Mart POS(point of sale) from each of its 2,900 stores, representing approximately 70 gigabytes and when the result are back adds value to the data warehouse.


Databases and brand software used by Wal-Mart

The main databases that are used by Wal-Mart are Customer Relationship Management systems (CRM) and another called Retail Link. The CRM is primarily used for tracking customers by looking at orders, complaints, amount of money spent, products purchased, etc. The other program, Retail Link is a support system for Wal-Mart and their suppliers. The specific brand that they use is called NCR’s Teradata Software, which is said to hold approximately 583 terabytes.

Wal-Mart also uses what is called Neo Vista Software. Neo Vista software is used to help Wal-Mart do research and data mining for their database. One advantage of this software is that the company was able to further enhance their inventory management system. The initial reasoning for using data mining for their database is partly because of Wal-Mart's goal to deliver what customers want and need; they want to get the right item, to the proper store, at the time it is needed and with low pricing in order to satisfy their clients. The NeoVista Decision Series is also used to look at certain items for their stores to decide their seasonal sales promotions for that year, to give them a forecast of the appropriate amount inventory during that time.

What are some of the files used by Wal-Mart?

The files the company creates for the system would be Customer Number, Order Number, Delivery Address, Order Date, and the Amount Ordered. They also keep track of employee files on the system, which also carry the data of, Date of Hire, Employee Name, Employee Number, etc. Most of the information is obtained by customers that place their orders on the website.

Sunday, October 17, 2010

Ethics and Social Responsibilities

Wal-Mart aims to be a leader in their industry on all fronts, even on the side of social and ethical responsibility. When Sam Walton founded Wal-Mart in 1962, he instilled values that are still carried through into today’s line of business, his three basic beliefs were, “respect for the individual,” “service for the customer,” and “strive for excellence.” Going along with that thought, Wal-Mart created the Global Ethics office to promote their culture to all of their stakeholders around the world.

Wal-Mart also has in place an ethical standards program, this program is to ensure that all Wal-Mart factories, warehouses, distribution centers, and stores across the globe follow a set of rules for all workers to adhere to promote a better work place environment, and a better life for all. Not only do these rules have to be abided by Wal-Mart run locations, but also by all of the suppliers who sell items in Wal-Mart stores. Wal-Mart is committed to the ethical treatment of workers in al aspects of their business. Covalence is a company that researches and tracks the ethical reputation of international companies, when the last report came out, Wal-Mart was ranked third amongst thirty-five other international retailers as more socially responsible.

http://walmartstores.com/AboutUs/280.aspx

http://walmartstores.com/AboutUs/279.aspx


Saturday, October 16, 2010

Logistics

Logistics

Inside of a Walmart distribution center

An inside look of a Walmart distribution center

From there — to here

Logistics — it’s how we get our products from the manufacturer to our store shelves. It’s the heart of the Walmart operation. We move millions of products to customers each day of the year. And we’re using the latest environmentally-sustainable practices in the process.

Distribution Centers

We have one of the largest private distribution operations in the world. We have more than 40 Regional Distribution Centers. Each one is over 1 million square feet in size. They operate 24/7 to keep our fleet of tractors and trailers rolling. Inside each DC, more than five miles of conveyor belts move over 9,000 different lines of merchandise. Each DC supports between 75 and 100 stores within a 250-mile radius.

And more distribution centers

There are also distribution centers for specific product categories such as grocery, jewelry, pharmacy, apparel/shoes, and for Sam’s Club. The DotCom Distribution Centers, which support the Walmart.com online operation and the Site to Store program, is the fastest growing segment of our distribution network.

http://walmartstores.com/AboutUs/7794.aspx

-IT organization and the philosophical approach Wal-Mart uses

-IT organization and the philosophical approach Wal-Mart uses


They rely on IT enabled tight supply chain management systems to squeeze every penny possible out of the procurement, distribution, and warehousing of its products. They use business intelligence systems to predict what customers will want and when they will want it. Wal-Mart is currently using ERP, which incorporates, Customer Relationship Management system; they are also in the process of implementing SAP to strengthen their business skills. Philosophical Approach could be the Matrix, where there is collaboration across the board to ensure customers’ needs are satisfied. They have in-out flows, which is from computers to suppliers.

http://warlmart.blogspot.com/2009/02/which-of-3-generic-business-strategies.html

-The major business initiatives are used in Wal-Mart and what software is used.

-The major business initiatives are used in Wal-Mart and what software is used.

For Walmart, the major business initiative being used is Supply Chain Management. A supply chain management system is an IT system that supports activities by automating the tracking of inventory and information among business processes and across companies. Wal-Mart is to ensure that all their suppliers are using Electronic Product Codes and for those who do not have the capability they work with them to find packages that are within their price range. This allows for a successful ensuring that customers get what they order in a timely manner. It allows for logistics, fulfillment, production, revenue and profit, cost and price efficiency, Another initiative is the, Go Green Concept, according to Wal-Mart’s press release as
of February 2nd 2009, “two new types of heavy-duty commercial hybrid trucks and two different alternatively fueled heavy duty trucks”, has become, “part of the company’s efforts to build on its progress in developing a more sustainable trucking fleet”. As an Overall Cost Leadership company, their strategy is that of a bottom-line company. A bottom-line strategy optimizes manufacturing processes, decrease transportation costs, and reduces cost of human capital, and minimizes errors in a process.


How much power each of the 5 forces...

The five forces are buyer power, supplier power, threat of substitute products and services, threat of new entrants, and rivalry among existing competitors. Wal-mart follows the five forces business strategy.

Buyer Power is affected by how big your customers are and how much revenue they constitute as well as other things. For instance Wal-Mart has a lot of power with suppliers because it buys so much of their inventory and is thus a large percent of those companies revenues. It is no surprise then that these companies have lived and died with Wal-Mart's orders and would do anything to protect their business with them. Buyer power has about 55% of the five forces model that Wal-Mart uses, since the Company’s sole purpose is to ensure that its customers are, “Saving Money, Living Better”. Buyer power would also include their employees, in treating them with the respect, giving them support and having an open door policy, you create happy employees which transfers to happy customers.
Supplier power
as there is a high amount of choices to be taken in and they do bring in a lot a supplies. As for a threat of a substitute product, it is high because there are alternative products for sale that can replace another item. As for a threat of a new entrant, Walmart seems to be the Leader in low cost sales so it will not be easy for a new business to come in and challenge Walmarts' ways. Supplier Power estimated percentage would be about 35, while, this percentage appears to be low, in the grand scheme of things is allows Wal-Mart to ensure that their suppliers come from a diverse group that achieves and maintains their high standards of delivering great quality services and products.
Threats of Substitute products and threats of new entrants average around 3%, simply because with Wal-Mart focusing on ensuring that their customers are happy and that their suppliers are delivering quality products at a low cost, they would ensure that they remain ahead of their competitors and in doing so, it would make it difficult for new entrants and the competition to match their prices.
In order to reduce buyer and supplier power, they would have to put a greater emphasis on the threat of substitute products. They would have to look at what are the better and cheaper alternatives on the market and tap into that resource.
Threats of new entry To create entry barriers, they would have to increase market research on what customers are actually purchasing and ensure that they are able to deliver, and become the only person offering that product at a price the customers and afford. Switching costs are easy, once customers realize they are no longer getting value for their money, they would go seek products elsewhere.
Rivalry is how competitive an industry is. For instance, if there are lots of companies selling essentially the same products there will always end up being a price war which will severely hurt the company' profits. Wal-mart has such low prices which has created a problem for years and fierce competition has made it tough for competitors to make a profit.






Friday, October 8, 2010

What kinds of e-commerce are used?

Wal*Mart uses the B2C e-commerce which is based on the business selling their products to the consumers who are the primarily individuals.


What types of internet business models are used?

Wal*Mart has been the leader and innovator in supply chain management, e-commerce and e- business. In their model, Wal*Mart’s low prices create a large demand that drives the suppliers. Since Wal*Mart’s inventory control system is so advanced they are able to send purchasing information to the suppliers to know which products are selling more, the suppliers in turn are able to know how much they will need on hand for just Wal*Mart alone and since each store is able to order their own merchandise the orders are sent out electronically for the amount needed the suppliers can have a very fast turnover time to send out the needed shipment to each store, and basically replenish their stock accurately by forecasting what they will need in each store, cutting the cost down as well as the time for both Wal*Mart and their suppliers.


What type of marketing mix does it adopt?

Wal-Mart’s marketing mix is very apparent in the way their design their websites, advertisements, as well as in store ads.


Registering with search engines:

Wal-Mart uses a variety of different key words and specific descriptions when they register with a search engines such as google, yahoo, and bing, which are considered the most popular. By registering with these search engines, they are giving themselves more exposure to clients by advertising their prices right up against their competitors, since other companies do the same thing, when a person is looking for a certain item and would type in a description of it along with the word “price” for example a list of companies who carry the item will appear in the search along with their online price. Wal-Mart, uses this in conjunction with their low prices to beat out their competitors.

Online Advertisements:

Wal-Mart does advertising online in addition to what they put on their website. Many Black-Friday based websites have a list of low priced products being sold in stores. Wal-Mart is usually advertising on all of these sites because of the deals that they have on that day as well as many banner advertisements and pop-ups on other sites especially during the holiday season to promote their products.

Affiliate Program:

Wal-Mart’s main website has a link to an affiliate program that they offer in which any person with a website who provides a link to Wal-Mart’s page can earn commission based upon the number of click through’s to their site as well as an additional commission on qualifying sales that Wal-Mart is promoting at that time. Wal-Mart designs all of the ads for the program all a person has to do is register with the company and post the given ads to their own website.


Wal-Mart Payment Systems

Wal-Mart uses a financial cybermediary as one of their payment methods. A financial cybermediary is an account which transfers money from one person to another or to a company over the internet, the best example of this would be a PayPal account.

Wal*Mart President and CEO Mike Duke

Thursday, September 23, 2010

Wal*Mart Security and Privacy Policies

Wal-Mart uses very stringent privacy and security policies to protect not only the corporation but their entire consumer base as well. The privacy policy they have adopted serves both their in-store locations as well as online shopping. Information is collected in many ways from Wal-Mart and is used by them for a variety of different methods. Most information complied is used for marketing purposes, e-mail, direct mailings, and on occasion by use of Wal-Mart’s affiliates and suppliers, however no phone calls can be made to anyone who is on that list or have their information sold to a third party for marketing purposes. Wal-Mart also allows consumers to choose if they want their information shared or to keep it confidential. The corporation’s privacy policy also states that Wal-Mart holds themselves directly responsible for the protection of all of the information they obtain and use and accountable for any leak of clients information.

As far as security, Wal-Mart protects their online customers with a variety or programs to protect customer’s information. Secure Sockets Layer is an application used to protect customers sensitive information while in transport over the internet, it is used when customers enter their user name’s, passwords, and social security numbers from when the information is being sent from the computer to Wal-Mart’s database. Another tools used by Wal-Mart is VeriSign. VeriSign is an Internet security certificate that encrypts personal and sensitive information through the server so that it cannot be obtained by any unauthorized user. Wal-Mart also keeps all of their customer information at a secure location in their headquarters, all written information is kept under lock and key, and electronic information is protected by encryption on servers. Wal-Mart destroys the information on a periodic basis by erasing the memory, shredding files, and making others illegible to read.

http://walmartstores.com/9243.aspx

Wal*Mart, Past and Present

From it’s small beginnings in 1962, Wal-Mart has grown to be one of the world’s largest corporations and an economic driver in the United States, their current lineup of products and low prices have made them a cornerstone and household name amongst families across the country. They offer 774 stores in all 50 states in the United Sates, also operates in Puerto Rico, Mexico as Walmex, Japan as Seiyu, India as Best Price, United Kingdom as Asda. Wal*Mart is one of the most successful retailers in the world, this is why today we can find about 8,650 stores in 15 different countries, and employs more than 2 million people. In Wal*Mart we can find everything from electronics, furnishing, house wares, lawn and garden to jewelry, toys, family apparel, healthy and beauty aids, automobile products, sporting and much more, and the best of everything at the lowest prices. Wal*Mart also offers Supercenters, neiborghood markets, market side, and if you do not want to get out of your house online services at walmart.com.

Wal*Mart is an American Public Corporation founded by Sam Walton in 1962, where he opened his first location in Rogers, Arkansas. Sam Walton was determined to make a discount retail store like no one had ever seen before, he traveled the entire country studying and learning everything he could about the business, so he could apply his method for a successful hybrid. Risking it all Sam Walton and his wife funded 95% of the initial investment with their own money and never looked back. Through out the rest of the 1960’s, Wal*Mart quickly began growing and had opened 15 more locations. Going into the 1970’s Wal-Mart began to hit its stride and opened over 275 stores in eleven states. The company also began trading publicly on the New York Stock Exchange in 1972. With their rapid growth continuing through out the 1980’s, Wal*Mart opened their Supercenters as well as Sam’s Club to corner more of the market. The growth continued into the 90’s and is still continuing to this day under their business model, as one of the more successful companies in this current decade so far.

The man running the company right now is Michael T. Duke, he was appointed to the CEO position in February of 2009, after holding various other positions throughout the company from the time he joined it in July of 1995. Michael began his career in retail by working for 23 years with Federated and May department stores before he came to Wal-Mart. He graduated from Georgia-Tech University with a bachelor’s degree in industrial engineering, and also serves on board of the University of Arkansas, as well as a member of the advisory board for the Tsinghua University School of Economics and Management in Beijing, China.

For more information click the following links:

http://walmartstores.com/AboutUs/

http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-govBio&ID=47019